Chicking revitalizes its branding, set to further expand globally
Born in Dubai, UAE, Chicking® is proud to be one of the first fully Halal compliant, international quick service restaurant (QSR) brands that serve customers globally with great tasting food, infused with the largest selection of top quality herbs and spices from around the world that creates some of the most exciting flavors in a modern setting.
Since opening the doors of their first outlet in Dubai, during the year 2000, Chicking® has grown into a highly popular and in-demand quick service restaurant that serves customers across 6 countries and more than 100 outlets. This dynamic growth was achieved by understanding that being a fully Halal quick service restaurant not only focuses on the sourcing and supply chain of products but on the whole end-to-end experience that includes overall hygiene and safety throughout the whole process. It is this dedication to top quality products and a world-class experience that quickly catapulted Chicking® into ever-growing popularity currently serving more than 500,000 customers per month.
During the first decade of operations, Chicking® grew at a steady pace while defining and updating its offering into the world-class experience it is today. As of 2010 Chicking® has rapidly expanded and shown remarkable growth and now, due to high demand, has its eyes set on complete global expansion. Said Fariq Halim, CEO of BFI Management DMCC – Global franchise management division of Chicking: “We value our customers and partners and used the first ten years to establish more efficient operations, greater product ranges and a truly valued experience for all. Now, with fully established international operations and procedures, we felt the time was right to revitalize our image in line with our global expansion plans. Our new look is more identifiable and modern and will lay the groundwork for our global visibility. We are very excited about the future and we aim to expand to 500 outlets in just the next five years.
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