Visiting Angels

A very different Care Franchise

When Dan Archer brought Visiting Angels to the UK in 2017 he brought an already established care provider with over 600 franchisees in 4 other countries to his home town.
Dan grew up in Sheffield and he wanted to have a positive impact on the lives of the elderly in the communities that he knows and loves. Visiting Angels was established over 20 years ago and has a very well proven and successful model. The business has a great sharing culture and many of the existing franchisees have shared best practice from their businesses which has benefitted the group as a whole. What Dan could see was that the support of an established US business would help him to address a very specific problem in the UK market.

Dan explains, `The biggest problem in social care is the recruitment and retention of quality care staff. The sector has been under resourced for a number of years and the lack of funding has led to most carers being paid minimum wage. It is also common to see care staff asked to do too much work in too little time or to see them being expected to spend time unpaid doing elements of their role.` Dan feels that if things are going to change a different approach is needed. He continues, `Our business model is very different to other care providers Visiting Angels is proudly carer-centric, that means that my business puts the caregiver first. We pay considerably more than minimum wage, we reward loyalty, we incentivize our caregivers but most importantly we listen to what is important to them and we try to help them.`

The carer-centric approach has brought benefits to Dan`s business with recruitment of staff being easier and lower staff turnover. Dan explains, `We have found that our way of working has brought people into caring roles who would not work for other providers. We also get amazing feedback from those with experience. Our reality has been that by putting the carers first we are bucking the trend in respect of carer recruitment and retention.`
The carer centric approach of Visiting Angels is endorsed their carergivers, Anne said, ` I have worked at VA for several months and I can honestly say it is the best company I have worked for in the care sector. The clients and staff are looked after, if I have a problem I can talk to the manager and the owner and they help, I have even had my car valeted as a thankyou from the owner. I have never been treated this way before and it is a lovely place to work.`

Visiting Angels is seeking 10 franchisees during 2019 with the first 5 - founding franchisees benefitting from more influence on the direction of the business and a reduced franchise fee of £9995. The regular franchise fee is £24995 and franchisees interested in this opportunity will need £25-30k in liquid capital in order to secure bank funding for the total investment including working capital of up to £100k. A substantial, premises based, management franchise the potential exists for a six figure turnover in year one and a projected million pound plus turnover by the end of year 3.

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