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Wraps & Wings is one of the UK’s fastest-growing 100% halal premium quick-service restaurant brands, serving craveable wraps, wings, burgers, and chicken to over 750,000 customers annually through five restaurants and dozens of cloud kitchens. As the flagship brand of Eatphoria, a pioneering UK restaurant group specialising in virtual multi-brand concepts, Wraps & Wings benefits from data-driven insights, exclusive recipes, and partnerships with leading suppliers to deliver high-quality, innovative dishes while maintaining affordability and value.
Beyond Wraps & Wings, Eatphoria operates a diverse portfolio of concepts including Eggsquisite, offering creative all-day brunch; Holy Bagel, serving bold and decadent toasted bagels; Mad about Doner, delivering premium Halal late-night bites; Dim Dum, inspired by Korean street food; and licensed international brands like Baskin Robbins. Together, these brands allow Eatphoria to offer unique dining experiences across multiple dayparts while pursuing rapid expansion across the UK.
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Products
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A versatile wrap range built around bold flavours, premium fillings, and broad dietary appeal. -
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A core, high-performing wings range designed for maximum flavour and repeat demand. -
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Premium burgers combining indulgent ingredients with strong visual and taste appeal. -
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Flame-grilled chicken options offering bold flavour and strong value perception. -
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A sides range designed to enhance meal occasions and drive upsell. -
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A dessert range featuring globally recognised brands for maximum appeal and quality.
Videos
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An introduction to Wraps & Wings Eastcote, showcasing a 100% halal premium QSR brand built around bold flavours, quality ingredients, and efficient operations. -
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An overview of Wraps & Wings’ diverse halal menu and its strong appeal across multiple eating occasions.
News
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Eatphoria targets rapid UK growth with plans for 100 sites in 3–4 years, leveraging data-driven virtual brands and hybrid restaurants to reach millennial and Gen Z diners. -
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Eatphoria plans UK expansion to 100 sites, converting cloud kitchens into physical stores, launching new brands, and growing its multi-brand halal portfolio after TAN Food investment. -
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Eatphoria officially launches with TAN Food investment, investing in tech, talent, and sustainable operations to expand its hybrid multi-brand model and develop new concepts across the UK. -
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Eatphoria launches with TAN Food investment, targeting rapid UK growth through hybrid and cloud kitchen models, new virtual brands, and a strengthened senior management team. -
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Eatphoria receives multi-million-pound backing from TAN Food, aiming to open 12+ restaurants in 2026, grow its halal multi-brand portfolio, and strengthen leadership for UK expansion. -
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Eatphoria, the UK multi-brand QSR group behind Wraps & Wings, launches with multi-million-pound TAN Food investment, aiming to open 12+ hybrid restaurants and expand its diverse brand portfolio.
