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Wraps & Wings is one of the UK’s fastest-growing halal premium quick-service restaurant brands, serving craveable wraps, wings, burgers, loaded fries, loaded bowls, dirty sodas, coolers, iced coffee, Baskin-Robbins Shakes, and a breakfast menu to over 1M customers annually through five restaurants and dozens of cloud kitchens. As the flagship brand of Eatphoria, a pioneering UK restaurant group specialising in virtual multi-brand concepts, Wraps & Wings benefits from data-driven insights, exclusive recipes, and partnerships with leading suppliers to deliver high-quality, innovative dishes while maintaining affordability and value.
Beyond Wraps & Wings, Eatphoria operates a diverse portfolio of concepts including Eggsquisite, offering creative all-day brunch; Holy Bagel, serving bold and decadent toasted bagels; Mad about Doner, delivering premium Halal late-night bites; Dim Dum, inspired by Korean street food; and licensed international brands like Baskin Robbins. Together, these brands allow Eatphoria to offer unique dining experiences across multiple dayparts while pursuing rapid expansion across the UK.
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Products
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Wraps done the W&W way. Fresh, flavour-packed and stacked with bold fillings, signature sauces and layers of texture. -
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Choose it. Flavour it. Top it. Dip it. Wings, Boneless or Tenders finished exactly how you like them with your choice of glazes, toppings and dip. -
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Classic favourites with a bold attitude. Crispy buttermilk chicken burgers in a toasted brioche bun with the unmistakable W&W twist. -
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Fries, turned up a notch. Crispy fries topped with the flavours worth getting stuck into. -
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Good on their own. Better together. Add the perfect side to complete your meal. -
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Built your way. Mix and match your favourites for a bowl made just for you. -
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Start strong. Finish every bite. Freshly prepared breakfast favourites, made to kick-start your day. -
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A fun and indulgent category featuring refreshing sodas and coolers blended with delicious, flavoured syrups, as well as creamy shakes made with Baskin-Robbins ice cream, thick, creamy and seriously g ... -
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A delicious selection of indulgent treats, including gooey-centred cookie pies finished with tempting toppings, freshly baked cookies in a variety of flavours, and your favourite Baskin-Robbins ice cr ...
Videos
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An overview of Wraps & Wings’ diverse halal menu and its strong appeal across multiple eating occasions.
Blog
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The UK food and beverage market is becoming increasingly fragmented. The expectations of consumers today are quickly shifting, with greater demand for choice, premium quality and value.
News
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Engineering Eatphoria explores how an engineering mindset, data-led decisions and culinary innovation are shaping a smarter, more scalable QSR business. -
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Eatphoria has announced the next phase of evolution for its flagship brand, Wraps & Wings, as it aims to strengthen its position. Eatphoria has completed a comprehensive review of its positioning and ... -
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Eatphoria unveils a refreshed Wraps & Wings store concept with modern interiors, self-service technology and enhanced dine-in spaces, supporting plans to open 20 new UK locations. -
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Eatphoria targets rapid UK growth with plans for 100 sites in 3–4 years, leveraging data-driven virtual brands and hybrid restaurants to reach millennial and Gen Z diners. -
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Eatphoria plans UK expansion to 100 sites, converting cloud kitchens into physical stores, launching new brands, and growing its multi-brand halal portfolio after TAN Food investment. -
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Eatphoria officially launches with TAN Food investment, investing in tech, talent, and sustainable operations to expand its hybrid multi-brand model and develop new concepts across the UK. -
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Eatphoria launches with TAN Food investment, targeting rapid UK growth through hybrid and cloud kitchen models, new virtual brands, and a strengthened senior management team. -
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Eatphoria receives multi-million-pound backing from TAN Food, aiming to open 12+ restaurants in 2026, grow its halal multi-brand portfolio, and strengthen leadership for UK expansion. -
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Eatphoria, the UK multi-brand QSR group behind Wraps & Wings, launches with multi-million-pound TAN Food investment, aiming to open 12+ hybrid restaurants and expand its diverse brand portfolio.
