CASE STUDY - Razzamataz West Cumbria

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Who are you?

Charlotte Young.

What do you do?

Principal of Razzamataz West Cumbria

How did you come to be doing it?

Charlotte first became a franchisee in October 2006. Before opening her Razzamataz Theatre School, Charlotte was a professional dancer and singer. Charlotte has twice renewed her franchise agreement. “I started working for Razzamataz as a dance teacher and really loved the ethos behind the brand. I believe that Razzamataz brings such a positive impact to our students’ lives and our format and curriculum is so exciting that I’ve seen time and again the results in the children we teach. When the opportunity came up to become a franchisee, I knew that the support and training was all in place to help me with the business aspect of running a theatre school.”

What were you doing before?

Charlotte previously trained at Brian Rogers College “Performers”. During her Performing career Charlotte's highlights include performing on the Brian Conley Show, Barbara Windsor’s Hall of Fame on ITV, performing at the “Ria Stadium” in Amsterdam as a dancer for Lionel Ritchie, traveling to Beijing to perform for the 2008 Olympic Bid. Among her many qualifications Charlotte holds an ADPA Level 4 Teaching Qualification after successfully passing the WORLDS first accredited street dance teacher training course with Urban Strides in 2011. 

What made you want to make the change?

“Like many performers, I was looking for more stability in my career but I didn’t want to lose the creative freedom I had enjoyed as a dance teacher. I knew I wanted to have children so I needed to find something that offered financial security but I really wanted to stay in the industry that I loved. I was also keen to have flexibility in my career and I definitely didn’t want to be tied down to a 9-5 job.” 

What steps did you take from one to the other?

“Already working for Razzamataz made the transition an easy one for me. Since being in the network, many of our teachers have become franchisees but now the level of training and support we receive has increased tenfold. When I started, Razzamataz was only really known about in Cumbria and the North but now there are schools all over the UK. To see the success that has been achieved and all the incredible partnerships we have with the likes of The Stage, First Choice, Diversity, Eurocamp, Her Majesty’s Theatre, Disneyland® Paris, Indigo at the 02 and Universal Studios is really amazing and this in turn gives the best experience for our students and keeps me as a franchisee really motivated.” 

Why should someone else consider franchising?

“I didn’t have any previous business experience before Razzamataz but I have learnt so much and continue to grow in confidence. As a former performer, I didn’t have anything to fall back on and there wasn’t anything else that I wanted to do so to stay in the industry I love while working around my son and other family commitments has been amazing. Don’t think that being a franchisee will allow you to sit back and do no work, it is essential to follow guidelines, training provided and take ownership over your franchise. But if you keep a positive mindset, you can create your own destiny!”

Talk to the Razzamataz team at the International Franchise Show on the 16th & 17th Feb 2018, ExCeL London - find them on stand #540


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