Speakers

Alan Greenfield is a Shareholder at Greenberg Traurig. He concentrates his practice on international and domestic franchising, licensing and distribution matters. Alan works with both experienced and startup franchise companies in structuring franchise programs and drafting franchise-related documents. He counsels franchisors and manufacturers on everyday compliance and other franchise or distributor-related issues, such as registration and disclosure matters, negotiating agreements, relationship termination laws, maintaining good franchisee/distributor relations, and resolving disputes with franchisees/distributors.

Alan also works on international franchising, licensing and distribution transactions, and has helped clients with transactions in excess of 75 countries throughout North America, South and Central America, the Caribbean, Europe, Africa, Asia and the Middle East. He counsels a broad range of clients in expanding their brands internationally through all types of arrangements, such as master franchise and area development relationships, joint ventures, distribution relationships, non-traditional venue franchises, area representative relationships, and any combination of these arrangements.