Speakers

Graeme McKinnon is a specialist franchise strategist, coach and mentor with over 20 years’ experience helping business owners scale successfully through franchising. As founder of Franchise Ready UK and Franchology, he supports ambitious entrepreneurs who want to build sustainable, profitable and high-performing franchise networks. Graeme combines commercial rigour with a deep understanding of leadership psychology and the neuroscience of performance, recognising that franchising succeeds or fails on human dynamics as much as systems and structure. A member of the British Franchise Association and creator of the Qualified Franchise Coach (QFC) programme, he is passionate about helping business owners avoid costly mistakes and instead build franchise brands that create long-term asset value and meaningful legacy. His mission is simple: to help entrepreneurs scale with clarity, confidence and integrity.