Mark has over 20 years’ experience in senior commercial roles across the UK and European fitness industries, including six years as Managing Director of global operator, Jatomi Fitness Group.
In his time at Jatomi, he oversaw the opening of more than 50 new clubs across Central and Eastern Europe before taking on the organisation’s operations in Turkey, where he completed a full restructure in just six months, streamlining business performance and significantly reducing costs to create a pipeline of 17 new clubs.
In the UK Mark has also worked for Fitness First, managing all commercial and operational activities for clubs across the London City West region and acting as a turnaround specialist within the network.
In his role as CEO of HITIO International, Mark is responsible for building on HITIO Gym’s success in Norway to launch and establish the concept into the UK and across Europe through master and single site franchise models.
Starting up a gym franchise; a formula for success
Mark will run through the key benefits of starting up a gym franchise, how to create a successful fitness business model, the key indicators driving the ‘fitness boom’ and how important having a unique selling point is in such a competitive industry.