Speakers

Martin Hancock’s extensive experience in the international franchising arena includes advising Franchisors developing into new markets internationally
while also consulting to companies seeking to acquire US brands for their home market. 

Having facilitated international development in over twenty countries for brands in all sectors of franchising Martin has a comprehensive understanding of the opportunities and challenges presented by international development for both Franchisor and Franchisee. He currently advises multiple brands on global development Strategy.

Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Committee of the International Franchise Association (IFA).