Matteo Cerruti
Matteo Cerruti is Chief Growth Officer at Tribute Brands, leading the global expansion of PILAT3S and TRIB3. With over 25 years in the fitness industry, his career includes senior
leadership roles at TRIB3, where he served as COO and previously as Chief Experience Officer, overseeing user experience and scaling operations across multiple markets.
Previously, Matteo held senior positions at Holmes Place Group, leading product, experience and teams across 10 regions, and co-founded Pump Fitness Spirit, a venture that shaped his entrepreneurial vision. Beginning his career as an instructor and international Les Mills trainer, Matteo remains passionate
about building high-performance fitness communities and delivering exceptional member experiences worldwide. His journey combines hands on expertise, strategic insight and a lifelong dedication to innovation in health and wellness.
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17-Apr-2026Theatre FivePILAT3S: Tech-Enhanced Dynamic Reformer Pilates





