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Richard Benton - Eatphoria

Richard Benton

Chief Operating Officer, Eatphoria

Richard is the Chief Operating Officer of Eatphoria, the pioneering multi-brand hybrid restaurant group. Eatphoria owns and operates several brands, including its flagship brand Wraps & Wings – Eatphoria owns and operates several brands, including its flagship brand Wraps & Wings – one of the UK’s fastest-growing premium QSR brands. The brand specialises in high-quality craveable comfort food such as hand-rolled wraps, crispy chicken wings and loaded burgers. Alongside this, each site offers several virtual brands that empower franchisees to trade across all day parts and maximise profitability.

Richard joined the Group in 2025 from Demipower Group, KFC’s leading franchise that operates more than 120 locations across the UK, where he served as Operations Director. Before this, Richard spent more than 25+ years at McDonalds in a variety of consultancy and national roles focused on all areas of operations – from the use of McDonald’s technology platform PEAK to franchisee best practices. He also oversaw the operations of McDonald’s Olympic Park, Stratford site, the brand’s biggest and busiest store worldwide. 

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