Speakers

Sam Whittaker is Director at Fortidia UK, the master franchise group behind three leading shipping and logistics brands: World Options, Mail Boxes Etc. and PACK & SEND.

With over eight years of B2B marketing experience within the technology and SaaS sectors, Sam specialises in growth and acquisition strategy, data optimisation and performance-led marketing. He has extensive expertise across both direct and indirect channels, supporting brands throughout the entire customer lifecycle — from acquisition through to retention.

At Fortidia UK, Sam leads strategic marketing initiatives across the group, developing compelling value propositions, driving data-informed decision making and delivering measurable growth. He works closely with and supports a nationwide network of more than 250 franchise partners, equipping them with the tools, insights and strategies needed to scale successfully in competitive B2B markets.

Passionate about innovation, commercial performance and franchise success, Sam is focused on accelerating market growth, strengthening brand positioning and delivering sustainable profitability across the group.