Sohail Alimohamed

Chaiiwala

As one of the founders of Chaiiwala, Sohail Alimohamed has grown the company from its start-up in 2015 to become the UK’s fastest growing independent fast casual dining brand.

Sohail’s experience of business came from a young age working with his father and family in their retail and wholesale furniture business trading across the world.

His love for technology & entrepreneurship saw him growing a hobby into a thriving online venture as the CEO/Founder of Swaggy Board selling their own hoverboards before setting up a recruitment agency for the healthcare sector.

Sohail possesses a rare combination of business and creative credentials. He is a successful entrepreneur, charismatic speaker and acknowledged leader in brand marketing and communications leading all the creative elements of the Chaiiwala brand.

He is currently an advisor to several start-up firms and is very passionate about charity work working closely with the Chaiiwala Foundation on projects in Africa.

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Importance of social media in creating a brand

Social Media is the number one marketing platform for growing a brand today. Chaiiwala started its journey in July 2015 and now boasts 20 stores across the UK with plans to grow to 45 by 2020 including an international expansion. Learn how the brand has leveraged the power of social media and mixed tradition and modern consumer needs to become one of the UK’s fastest growing independent brands.