Franchising Essentials Theatre
Friday 3rd April
Saturday 4th April
11.00 - 11.30
Franchising can be a very effective way to expand your business and reach a national or international market place. However, it is not an exercise you should enter into lightly, your franchisees will invest heavily in your sector knowledge and expertise, you therefore need a clearly thought out strategy and a carefully crafted suite of support documents and systems. Most importantly you will require a recruitment strategy to find new franchisees and a consultant that can work with you to build your network.
11.45 - 12.45
Could the colours and styles you wear help you achieve more? The workplace is increasingly competitive and how we are seen at work - being authentic and memorable, conveying the right messages about ourselves, but also differentiating ourselves - is ever important. Understanding the effect of colour and style is a life skill you need.
13.00 - 13.30
We will be exploring the bank’s viewpoint around the franchising sector, including what considerations to make before investing and how to fund your proposed purchase. The seminar will give advice around how to create a robust business plan to maximise your chances of obtaining the necessary finance to achieve your ambitions.
13.45 - 14.15
Gail Emms MBE
Gail discusses how every business could benefit from working with someone who has dedicated a huge part of their life pursuing their sports dream. Explaining how a sports mentality fits perfect with the attributes every franchisor looks for in a potential franchisee. Determination, drive and perseverance contributes to a winning formula when starting-up a franchised business; skills already possessed by every sports person!
15.15 - 15.45
The fitness industry has evolved dramatically in the last 15 years, but how do we really capitalise on the latest industry trends, or is that really the key to business success? Is being the first, or the 'latest and greatest' really what delivers a sustainable customer experience? Learn how to build a system that is repeatable, scalable and engaging for a sector that is constantly changing.