Franchise Expo logo

Franchising Information Theatre

Friday 5th April

Saturday 6th April


10.15 - 10.45

Jennifer Freeman

Google for Franchises with Search Support

In this seminar, we will take you on a tour of the Google Stack for Franchises. We will show you how you can harness the power of Google Advertising for your Franchise and how to protect your business brand and reputation online. Discover Google Search, Shopping, Display and other platforms in the Google Stack which can you generate the right kind of enquiry for your Franchise model. We will look at the tools available to help you measure your campaign’s effectiveness, including Google analytics and Google Data Studio, which can help you make data driven decisions to drive your business forward.


11.00 - 11.30

Miguel Fernandez

Attract and Convince Franchisees with Location Intelligence

Over the years, the world of franchising has become increasingly more competitive in a highly saturated marketplace. As many brands have discovered, the tried and tested methods used by the franchises of the past do not always translate to success in franchising today. So, how can franchisors grow sustainably in this new landscape and which tools can help them reach their objectives? Many times, the secret to survival lies in where an establishment is located. This seminar deep dives into the challenges franchise brands face, from attracting the right franchisee counterparts, to winning their investment, showing how location is the driving force behind the strength of any solid expansion strategy.


11.45 - 12.15

Luke Hultquist

How to make your new franchise pay for itself

This seminar is for any new franchise owner seeking to start a franchise. Luke will explain the types of finance available to new franchisees, including some which you may not expect, and how you can pay for your franchise through your revenue making that all-important cash flow easier in the start-up phase.


12.30 - 13.00

Paul Mitchell

How to successfully expand your business through franchising

Develop a successful strategy to help expand your business through franchising, and recruitment of new franchisees.


13.15 - 13.45

John P. Hayes

A to Zs of Buying a Franchise

If you are looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that''''s right for me . . . this is the seminar for you. And it''''s the only one you will need!


14.00 - 14.30

Andy Cheetham

The 30 minute idiots guide to franchising ANY business

For Potential Franchisors only - This fast paced half hour session cuts through all the conflicting advice, red tape and legal drivel to learn what matters above all else when planning or launching a franchise based on your current business. An overview of what matters and what doesn’t, allowing you to learn how to do it yourself or work with an experienced consultant to make it happen. The steps, the timelines and typical costs are all covered.


14.45 - 15.15

Brian Duckett


Brian takes you through the principles for deciding whether franchising is right for your business, then through the process for developing a franchise package and successfully recruiting franchisees.


15.30 - 16.00

Leon Goldwater

Pop-up franchise, the new business model

How to expand and grow your business through pop-up franchise, the flexible model. We Are Pop Up will explain and introduce an example, such as the FÖMO Store, where franchisers can use the concept to improve their chances of breaking into a new market – a powerful and cost effective way of finding suitable franchise partners worldwide.