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Data Collection
No matter what your event targets are, ensuring you have a reliable method of data collection is essential to achieving them.
To maximise your success, consider combining multiple methods.
Always remember: once you have the lead, the information is yours, and you control how it is used. Do not expect attendees to reach out after the show—be proactive with their information.
This is a great way to organise your data and save time both during and after the event, ensuring your follow-up is personalised and efficient!
The app enables you to take notes, pictures and voice notes, helping you manage your leads effectively. Additionally, you can set up multiple-choice qualifying questions to streamline the process of gathering relevant information. The solution requires an internet connection only for the initial login. You don’t need to stay connected to use the service. Once you reconnect, your data will automatically sync.
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This is an excellent method for gathering large volumes of data, especially when your primary objective is to collect as many leads as possible.
The scanner supports organisation through a qualifier sheet, but there are some limitations. There is no automatic cloud backup, requiring data to be downloaded at the help desk to appear on your portal. Additionally, it does not allow for notes or pictures, making follow-up less personalised, unless you take notes separately.
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See your ORDER form HERE
We understand that most companies need to thoroughly understand the prospect’s operations before making a sale. Why not propose a cooling-off contract?
This approach allows both parties to explore the offered services, hold discussions, and then make a well-informed decision.
This strategy is particularly effective when tied to a show-specific offer. To take advantage of the exclusive deal, prospects would need to sign the contract, ensuring mutual commitment while keeping the flexibility to refine the arrangement during the cooling-off period.
Having your calendar readily available can be crucial for converting a hot lead into a sale.
If you determine that the attendee in front of you is genuinely interested in your products or services, schedule a virtual meeting with them immediately.
This approach saves you significant time chasing hot leads after the show just to arrange a meeting. It is highly effective and strongly recommended.
Qualifying questions help filter out delegates who are genuinely interested in your services versus those who may be time-wasters.
You can create either printed or digital questionnaires, including a contact details section and a notes section for your use.
The downside is the time it may take to complete, along with the potential for human error.
Including QR codes at your stand can be a convenient way to direct attendees to questionnaires, social channels, newsletter subscriptions, and more.
However, they are not recommended as a primary method of data collection.
The downside is that you are relying on attendees to provide their information independently.
These days business cards are less common. They are not effective and we would not recommend them.
An e-business card is a digital version of the traditional business card, designed for sharing contact information online. It can include details like your name, job title, phone number, email, social media links, and company logo. These cards are typically shared via email, QR codes, messaging apps, or as vCard files that can be saved directly to contacts.
E-business cards are interactive, allowing recipients to click links, call, or email directly, and they often feature customisable designs for better branding. They’re eco-friendly, easy to update, and integrate seamlessly into virtual networking tools like email signatures or meeting platforms.
